Intercultural encounters at eye level
India is an economic giant with great growth potential. Small and medium-sized companies often hesitate to enter this attractive market. After all, it is a country which has a proud ego and is highly intransparent!
Once the decision is made to become active in India, good preparation is essential. Because the success of a project is anything but certain despite extensive market analyses and positive data. Many companies rightly ask themselves what exactly is important to build business relations with India.
I put people at the centre of my consultations. More precisely, a sincere self-assessment is what comes first. Simply because those who are able to make good and correct self-assessments will also be able to assess others correctly. After all people, not facts and figures, make decisions. And good decisions need reliable assessments.
The correct assessment of market opportunities, business counterparts and the economic characteristics and cultural subtleties of India will provide the best propects for success.
What does this mean exactly?
This means that it is not enough to rely solely on facts and figures from official sources. Information should rather be collected in the country itself and fact-finding missions and business meetings should be planned.
First, this will provide reliable data for strategic considerations. Secondly, you can get an idea of the country and assess your business partners yourself. Intercultural coaching in advance and accompaniment in the country will help facilitate the initiation of your business.
Because the success of intercultural projects in general – and especially in India –depends on encounters at eye level. The willingness to communicate in this way is a characteristic of intercultural competence that helps avoid bias and prejudice and allows for more serenity.
Intercultural coaching
Be well prepared for encounters on eye level. Fine-tune your intercultural skills.
